Rebranding Joseph

This project was inspired by current “uniform” trends and aimed to adapt them to the capsule wardrobe of the English brand Joseph. The goal was to give the brand a new approach that would appeal to the youth market without losing its characteristic essence of monochromatic clothing. The campaign stood out for its creative slogan: “Going out of the ordinary with ordinary clothes”, seeking to capture attention in an impactful way and to step out of the usual standards to attract the target audience’s attention.